STAY ON SOCIAL ╳ VOLKSWAGEN
C A S E S T U D Y
OBJECTIVE
Volkswagen & GrandPet joined forces to create a good cause event that aimed at gathering an amilentation for dogs in need. The main goal of the campaign was to motivate the biggest number of people possible to participate in two events that took place in Puebla and Mexico City and make donations for the dogs living on the streets.
Results:
Number of actions:
1 IG Post + 3 IG Stories per talent
Total Reached Accounts:
5,269,766
Total Impressions Made
6,646,010
Total Interactions:
22,557
Average Engagement rate:
3,1%
Photos saved:
2,778
Hashtags used in photos:
+200
Number of people who participated in the events:
+400
#TrabajandoEnManada #CargasDeSonrisas
@volkswagenmexico @grandpetmx
Talent:
Barbara De Regil
Erika Fernández
Regina Murguia
Irene Buffa