STAY ON SOCIAL X VOLKSWAGEN

STAY ON SOCIAL ╳ VOLKSWAGEN

C A S E S T U D Y

OBJECTIVE

Volkswagen & GrandPet joined forces to create a good cause event that aimed at gathering an amilentation for dogs in need. The main goal of the campaign was to motivate the biggest number of people possible to participate in two events that took place in Puebla and Mexico City and make donations for the dogs living on the streets. 

Results:

Number of actions:
1 IG Post + 3 IG Stories per talent

Total Reached Accounts:
5,269,766

Total Impressions Made
6,646,010

Total Interactions:
22,557

Average Engagement rate:
3,1%

Photos saved:
2,778

Hashtags used in photos:
+200

Number of people who participated in the events:
+400

#TrabajandoEnManada #CargasDeSonrisas
@volkswagenmexico @grandpetmx 

Talent:

Barbara De Regil 

Erika Fernández

Regina Murguia 

Irene Buffa